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You see "50% OFF" plastered across that snowboarding shoes sale  banner and your heart races. Finally, you can afford those boots you've been eyeing.  But here's what retailers won't tell you: many of those "massive discounts" are complete fiction.  Stores jack up prices weeks before the sale, then slash them back to normal and call it a deal. You're not saving money—you're just paying what the boots actually cost. What's the Actual Trick Retailers Use? The scam is simpler th